The Challenge

Use an upcoming product launch to solidify the brand’s identity through packaging.

Stacia is a beach-lifestyle fashion boutique located in Santa Monica, CA. With the launch of its new fragrance line approaching, the brand encountered its first need for designs for perfumes, wrapping papers, and samplers.

The Solution

Package designs that thoughtfully bring together tropical hues and patterns to convey a sense of relaxation, airiness, and the warmth of a sun-kissed day at the beach.

Inspired by tranquil, crystal-clear waters, warm, sandy beaches, and fresh, light scents, Stacia’s new product line of fragrances was designed to encapsulate the experience of a vacation. To convey this resort-like elegance, designs incorporated patterns inspired by the brand’s logo, water and waves, rope and woven fabrics, and sails. After successfully launching the product in Fred Segals, The Four Seasons, and other small boutiques, the brand expanded the line into lotions and candles.

Creative

+ Packaging Design
+ Pattern Design